A Grid is the creative home for ambitious startups, entrepreneurs, and companies at Aalto University’s campus. The team needed a brand video to position A Grid as an innovative and versatile environment for startups—something adaptable for future outreach and marketing campaigns.

The project demonstrated the value of producing both a brand film and a company video within a single production. The result was a consistent, multi-layered portrayal of A Grid, tailored to different audiences. Both videos were used to promote the startup hub through a visually engaging, multi-channel campaign across social media and digital platforms.